Widespread agreement among business stakeholders and their IT counterparts that innovation and strategic investments in emerging technologies are critical to achieving competitive advantage and delivering shareholder value. But standing in the way are organizational barriers and differences in perspective, focus, goals and objectives. The thrust toward on-time, on-budget delivery and cost reduction have left many IT organizations under-funded and ill-prepared to innovate. Meanwhile, business executives and stakeholders impatient for innovation often fail to appreciate the complexity of and threats to existing IT investments. They want to see measurable returns as fast as possible.
That many, perhaps the majority of businesses are faced with the same barriers, presents a unique opportunity to bring business and IT together to identify, invest in, and measure the outcomes of strategic digital marketing, business intelligence and analytics, process automation, mobility, and related technology initiatives.